Manny, a beauty vlogger and social media influencer with almost 3 million followers, stands by his mission to provide makeup advice and inspiration to men and women. In a statement, he said he was “thrilled to be able to work with a global brand like Maybelline”

He has also spoken about dealing with homophobia. “I’ve gone through all of it, I’ve literally heard every single name in the book be told to me,” he recalled. “So, don’t be discouraged by anyone, as long as you’re confident in yourself and just keep doing what you’re doing.”

Studies show that if a celebrity appears in the advertisement it makes consumers perceive the product as more authentic and trustworthy. And if the advertisement is done psychologically correct, it tricks people in believing that by purchasing the product they are purchasing a part of celebrity.