“Manny Gutierrez Is the First Man to Star in a Maybelline Campaign, and It’s a Huge Deal”

The Maybelline 2017 advert presents the mascara, by if you apply it the wearer, male or female, is instantly changed into a person with a life surrounded by finer things. In the advert the two people are shown to be in a nice New York hotel room, with glamorous clothes and a lot of confidence about there looks.

Notes:

• This ad is very unique compared to others because it is an advert about makeup and has a males actors wearing makeup involved. Also the two main actors in the ad are a different race which is not very common in adverts.
• At the end of the ad the actors change into glamourous clothing which could highlight the feelings of those buying the product. They seem to gain a lot of confidence as if they were a changed person.
• The product can be viewed as the ‘finishing touch’ for looking the part. 
• Manny Mua being male, can show that Maybelline is targeting their product to a wider demographic. 
• The mascara is viewed as the one thing missing in our lives, which is the ‘golden ticket’ to living like they do.
• The ad shows the company supports the gay community and race.