In this advert you can see:

– 5 woman who seem to be attracted to the man

– a man who is being carried on a platform

– everyone is dressed in a safari styled outfit

– the man is carrying some sort of gun

– fake plants to make it seem they are in a jungle

– the women are wearing revealing clothing and the man isn’t

– a strapline (get what you’ve always wanted)

Textual analysis:

Brand – score

Medium – Magazine print advert

Name of product – Score Liquid Hair Groom

Type of product – hair gel

Strapline – get what you’ve always wanted

Semiotic signs:

Signifier – strapline and main image of man

Signified – the meaning is that if you use the Score hair product you will instantly attract any woman

Index – the woman to help promote the product

Icon – the image of the hair gel

Symbol – the gun – used to help the man look more masculine

Narrative:

The narrative being told in this advert on Score Liquid Hair Groom, is that man who didn’t use ‘Score Liquid Hair Groom’ was on a low level in society and woman didn’t find him attractive until he used the hair gel, making him instantly attract any woman and giving him whatever he wanted.