The AD appeals to many people through having multiple races and genders in the AD, the diverse “cast” appeals to more people who fit into that diversity instead of just straight white women. The male model – MannyMUA- is a youtuber with a sizable following, this following may also help the AD as his followers are likely to be keen in the product and watch the AD just because Manny is in it. This AD would never have been aired just a few decades ago, where most if not all models were described as “Tall, white and skinny” – the inclusion of diversity in this AD and many like it show a slow progression to include everybody regardless of who they are. “After decades of limiting makeup ads to women, beauty brands are finally getting the hint that makeup isn’t just for girls; it’s for guys too.”

Advertising budget in millions per year (Maybelline)

The same year that MannyMUA Maybelline spent 291 Million dollars on advertising alone, showing not only their size but the budget they put into the AD with Manny in.

• The advert is based around a luxury lifestyle with the New York apartment, gold clothing and gold suitcase. The product is also in a gold mascara tube.
• The ads background presents the opinion that anyone of any social class is able to afford Maybelline’s mascara, as it isn’t a glamorous hotel but not too low priced.
• Manny’s encouraging everyone, no matter their gender, to “lash like a boss.”