- hits of heterosexual sex. – women touching the man.
- pedestal suggest they worship him.
- sexualisation of females. – clothing, hints of a sexual relationship between the women and the man.
- African themed, animal print, no black people
- heterosexual looking man
- male directed product- ‘masculine scent’ ‘made by the men’
mice-en-scene: a jungle themed advertisement for men’s hair products, a heterosexual wealthy looking man surrounded by women hinting his ‘pray’