The advert is a representation of white patriarchy in the 1960s as it is a white male with a gun (likely to be loaded) situated above 5 white females who seem to be ‘swooning’ over him.

The females are also dressed in little clothing which would be done to attract The Male Gaze.

The advert is a snapshot of a Narrative story. Before this photo the man was most likely putting the hair cream on and then looking around to hunt with his gun. This photo can be interpreted as a poacher sat with his prey.

There is also a strapline ‘Get what you’ve always wanted’. This strapline is quite vague but then on the advert there is copy which is a relatively large chunk of writing for an advert. I believe this isn’t the best thing to do because adverts aren’t for much in depth attention.