Mise-en-scene analysis – Through the denotation you can see 1 male and 5 females, 3 of the females whom are looking at the male, one of the other ones is looking off in the distance with a smug smile on her face and the other is directly looking into the camera. It seems like they are in a jungle due to the types of plants and clothes they are wearing (safari clothes) Below all of this is the product advertisement explaining what its about and a picture of it.
Semiotics – The dominant signifier would be the male as he is being upheld by all the woman. There is an strapline with the picture at the top of the advertisement which reads out “Get what you’ve always wanted” and there is also a copy which is the white box at the bottom of the advertisement. The advertisement is seen as reactionary. They could be creating a myth where to make men think that’s what will happen to them if they were to use that product.
Representational Analysis – All of the woman are upholding the man as if he is the most important, they are also grabbing onto him and reaching out to him which suggests that they want him. The girl looking into the camera could give the ideal heterosexual man voyeurism.
