score constructs a narrative which appeals to the target audience as there is a clear story plot to the advert which sells the product.

You can see girls are surrounding a man which has used to product meaning that the product ables you to have any girl attracted you when you use the product and treat you like the best. Men will feel desire to use this as it is showing they will be above others and simply feel like the ‘cool man’ and bring them pleasure.

Overtime people will have different views on the advert as times have changed and will realise that the ad is sexist, racist and homophobic, class based aka representing posh people.

a reason the setting is a jungle could be representing the fact the girls are animals and he is the pack leader.