Invictus QUANTITIVE:

• Middle class.
• income being from around £25,000 – £70,000.
• passed GCSES and has qualifications.
• 20-45 years of age and having a well paid job where you can afford a mid-range expensive aftershave that’s worth the price.
• Targeted towards people who go out often and see others to impress them.

Invictus QUALITATIVE:

• The Aspirer – The confidence from others compliments.
• The Mainstreamer – The idea of having an everyday smell that people identify you by.

Rolex QUANTITIVE:

• Upper Class
• Income being from £300,000 and up.
• 40 and upwards looking to get another thing to show off, they’ve gotten cars and a house already, time to get an expensive bit of jewellery
• Targeted towards people with a lot of money looking to show off or collect.

Rolex QUALITATIVE:

• The Aspirer – The view of others being impressed or jealous by your new Rolex.