• Qualitative Data = Interpretative
• Quantitative Data = Numerical

Research Product 1 : EOS Lip Balm

• Working class/ Young workers/ Students (C2/C1 Social Grade)
• Mid range income (Those who can afford mid-range priced products from high street stores)
• Ages: 14-35
• Young women, such as the woman represented on the advertisement
• Good education

• The Mainstreamer
• The Reformer

Research Product 2 : Vogue Lipstick

• Middle class/ Young workers (AB Social Grade)
• Mid/High range income (Vogue is a high-end income magazine which promotes high end products)
• Ages: 25-40
• Young women, LGBTQ+ Individuals, anyone who wears makeup
• Good educational background

• The Aspirer
• The Succeeder

Advertisement Product : Vaseline

• Working class/ Young workers/ Students (C1/C2 Social Grade)
• Mid range income (Those who can afford mid-range priced products from high street stores)
• Ages 14-35
• Young women who would normally buy lip balm products such as Vaseline. In this case, with the use of the pride campaign and support of the community, LGBTQ+ individuals who have struggled with their identity and see themselves represented through this product
• Good educational background

• The Mainstreamer