| Quantitative | Qualitative | |
| Research Product 1 – Razors | Any Demographic Descriptor or Social Grade | The Aspirer, The Explorer, The Mainstreamer |
| Research Product 2 – Hair Gel/Wax | Any Demographic Descriptor or Social Grade | The Aspirer, The Explorer, The Mainstreamer |
| My Product – Aftershave | New Affluent Workers -> Elite AB -> C1 | The Aspirer, The Succeeder, The Mainstreamer |
