QUANTATIVE DATA

research product 1- Dior mascara

Targeted to people in the higher class who have money and are willing to spend a lot of money on a product that will be used frequently and often and so therefore will run out quicker.

The people in the higher class would usually be people ages 25 plus, but can also be 16 plus due to things such has having a wealthy family or having a job and saving up enough for such product.

research product 2- LIVE hair dye

Targeted to those in the middle class. As they will have gained enough disposable income to be able to spend extra money on hair dye which they don’t necessarily need.

The middle classed people could be anyone from 12 plus. The preteens would have to have parental consent to buy due to the fact that it may not be appropriate for school of not worth damaging hair for. Anyone can dye their hair as it’s their hair and they’re choice. this product is relatively cheap, five pounds per box, therefore its easier to be brought than other types of hair dye.

my product- monster energy

The target audience for my product would be ages 16-25 ish due to the fact that in the uk it is illegal to sell any energy drinks to people under the age of 16. The age 25 is the best cut off age ideally because not many adults would like something sweet or energising as majority of adults by then would turn to coffee as a energy source.

People from the middle class are more likely to buy this product as like the hair dye it is cheap and easy to find in any shop meaning its easy to grab and buy.

QULITATIVE DATA

research product 1- Dior mascara

The aspirer, the mainstreamer and the reformer

research product 2- LIVE hair dye

the reformer, the struggler, the mainstreamer and the explorer

my product- monster energy

the struggler and the succeeder,