| Qualitative | Quantitative | |
| Research product 1(Gillette razors) | It needs to have good quality for the price, good enough not to easily cut men shaving. | It is to be produced in bulk and sold to a wide range of shops around the world. |
| Research Product 2(AfterShave) | Needs to have a decent quality to suit the user because of its type of smell. | N/A |
| My Product (Deodorant) | N/A | Needed for a large target market such as men. |
