| Qualitative | Quantative | |
| Research Product One | Any Social Grade | The Explorer, The Mainstreamer |
| Research Product Two | Any Social Grade | The Aspirer, The Reformer |
| My Product | Established Middle Class to The Elite | The Aspirer, The Mainstreamer |
| Qualitative | Quantative | |
| Research Product One | Any Social Grade | The Explorer, The Mainstreamer |
| Research Product Two | Any Social Grade | The Aspirer, The Reformer |
| My Product | Established Middle Class to The Elite | The Aspirer, The Mainstreamer |