Quantative- statistical data, numbers
Qualitative- Opinions, statements.
Quantative:
- social class: Technical middle class – Established Middle Class
- Income: £46,000-70,000
- Education: Fairly good education -Above Average(GCSE’s, A-levels)
- Age: 18-40
Qualitative:
- Psychographic Descriptor: The mainstreamer
Quantative:
- Social Class: Established Middle Class
- Income: £50,000-70,000
- Education: Above Average (GCSE’s, A-Levels
- Age: 20-40
Qualitative:
- Psychographic Descriptor: The Mainstreamer
Quantative:
- Social Class: Emergent Service Workers- New Affluent Workers
- Income: £12,000-30,000
- Education: Average or Student (GCSE’s or studying A-levels or University)
- Age: 12-25
Qualitative:
- Psychographic Descriptor: The Resigned, The Explorer