Who – MacDonald’s

Says what – you may order a salad but you really want a MacDonald’s big mac

Channel– poster

To whom– anyone who sees the poster and eats salad

with what effect– to promote MacDonald’s and sell big macs

drawbacks – someone might not live near a MacDonald’s,

Who – L’OREAL Paris

Says what – men should hire more women in leadership roles

Channel– poster/magazine advert

To whom– men who run a business

with what effect– to promote women’s rights, sell their product and get men to hire women

drawbacks – men may not be attracted to the image as they aren’t interested in makeup

my product

Who – lady million perfume

Says what – if you want to be the lady with loads of men, wear lady million perfume

Channel– poster/magazine advert

To whom– women between 18 – 30

with what effect– to get women to buy the perfume

drawbacks – some women may be offended as they wont be happy that it promotes male validation to make a woman feel good.

beyonce

Paul Lazarfeld – Two Step Flow model of communication, which took account of the way in which mediated messages are not directly injected into the audience, but while also subject to noise, error, feedback etc

	research product one- FOUNDATION	research product two- PURFUME	my product SHOES
understanding self	MAKING YOUR SKIN LOOK FRESH AND SMOOTH.	MAKE YOU SMELL NICE AND FEEEL GOOD.	TO GO WITH ANY OUTFIT AND STURDY.
enjoyment	MAKES YOUR SKIN LOOK PERFECT THEREFORE MAKES YOU HAPPY	KNOWING PEOPLE WILL KNOW HOW GOOD YOU SMELL	KNOWING YOUR SHOES LOOK GOOD WITH YOUR OUTFIT.
escapism	NOT HAVING YOUR REAL SKIN SHOW WHICH YOU MAY BE INSECURE ABOUT	HAVING PEOPLE BELIEVE YOU ALWAYS SMELL LIKE THAT.	N/A
knowledge about the world			WHERE PEOPLE HAVE WORN THESE SHOES TOO
self- confidence self esteem	MAKES YOU FEEL LIKE HOW THE DOMINANT SIGNIFIER LOOKS, FRESH AND CONFIDENT.	KNOWING YOU SMELL GOOD WOULD GIVE YOU A BOOST OF CONFIDENCE	SHOES ARE CLEAN AND LOOK GOOD MAKES YOU FEEL MORE CONFIDENT IN THE WAY YOU LOOK.
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS	You could show the product to others you know and they might recognise the celebrity on it and you could talk about it.	RECOMMEND TO FAMIL AND FRIENDS.	THE POPULARITY OF THE SHOE WILL ALLOW YOU TO RELATE TO OTHER PEOPLES EXPERINECE WITH THE SHOE
ANY OTHER CATEGORY OR THEME	EXPENSIVE PRODUCT SHOWS YO CARE ABOUT YOUR SKIN.

Quantitative Data Audience Research 1: Cereal box

The quantitative data for this product is the age that it is to be targeted, as it targets the age group 4 to 12, however it doesn’t mean that others can’t buy the product as it could influence all age groups.

Quantitative Data Audience Research 2: Starbucks

The quantitative data from this product is the times that it opens so that people know when the product is available to get.

Another quantitative data research is the cost of the product as it is important to have the knowledge of it as the quantity of the cup is.

Quantitative Data Audience Research 3: My product

The price of the product will be ideal so people would understand the worth of the product and to know exactly how much they would be wasting.

It also depends on the social grade as the higher and intermediate managerial it is the higher chance that you would be earning more if all the facts of the product are truthful.

It will be targeted to all of the female population as it is a female product. There is about 49.6% females in the world so therefore it will be targeted to those.

Qualitative Data Audience Research 1:

The resigned – motivated by survival needs & The explorer – motivated by the need of discovery.

Qualitative Data Audience Research 2:

The resigned – motivated by survival needs & The explorer – motivated by the need of discovery & The reformer – motivated by enlightenment needs.

Qualitative Data Audience Research 3:

The aspire – motivated by esteem/status needs & The mainstreamer – motivated by belonging needs.

	Research product 1 (Coco Pops Cereal box)	Research product 2 (Starbucks)	My product (Shampoo)
Understanding self	It briefly explains the idea of the product and who it targets.	It gives a clear gesture on what it is trying to imply as it shows an image of the product that they are trying to advertise.	It gives a clear information about the product and how good of a product it can be.
Enjoyment	It is mainly enjoyed by young kids as it has many cartoon characters.	It gives a positive note on the enjoyment that it can give you.	There will be enjoyment as there will be a catchphrase that will be intriguing for the people.
Escapism	It definitely uses escapism as it doesn’t involve anything natural and its more creative and colourful and very playful.	It definitely does not note on escapism as it is more direct to the natural world.	It won’t be to much of an escapism advertisement as I don’t want the reality of the product to fade away as Being more realistic could potentially sell more.
Knowledge about the world	This doesn’t give to much information about the knowledge about the world as it is very much cartoon like.	The Starbucks ad suggests how you could enjoy your life with a little bit of Starbucks to help others to also enjoy the taste of Starbucks.	This relates to the knoweldge of the world as people could be depending on which products are best to use so therefore people could get acknowledge about these products.
Self confidence, Self esteem	This doesn’t really show to much about self confidence however, it could possibly suggest that kids will gain an impact with the product.	Starbucks gives a positive energy so I believe that it could powerup peoples self esteem for the day.	This will give a self confidence to people in daily life as shampoo is used on a daily.
Strengthen connections with family and/or friends	This doesn’t strengthen the connection between family or friends as the advertisement only reaches out to children.	This also could be in between as the product shows gaining connections but it doesn’t necessarily mean that it will happen.	This doesn’t strength any connection apart from using it in on a daily.
Any other category or theme	As it targets kids, parents could possibly enjoy eating cereal for breakfast.	Starbucks influences everyone, so therefore it would be ideal for a product to be made.	It will smell really nice and everyone loves strong scents.