QUANTITATIVE v QUALITATIVE

QUANTITATIVE number based approach

QUALITATIVE an individual interpretative approach considering why audiences consume or engage.

ADVERT AUDIENCE

In my advert for Bobbi Brown, I would expect the model to be a ‘technical middle class’ woman because the eye makeup that she is advertising is around £20, she looks around 26 years old and she looks like she works in an office as maybe a secretary.

My product is designed to be sold to ‘mainstreamers’.