| Research Product One: Nike Trainers | Research Product Two: Lynx Deodorant | My Product: Hugo Boss Watch | |
| Understanding Self | Helps you to understand what kind of shoes you like to wear | Helps you to understand what you want to smell like | Helps you to understand your taste in jewellery |
| Enjoyment | You can enjoy the design and comfort of the shoe | You can enjoy the smell of the deodorant | You can enjoy the fine mechanics and design of the watch |
| Escapism | N/A | N/A | N/A |
| Knowledge About The World | N/A | N/A | N/A |
| Self Esteem / Self Confidence | Confident about the shoes being a nice pair and looking good | Confident about smelling good | Confidence may be boosted if wearing a nice watch |
| Strengthen Connections With Family Or Friends | Can be bought as a gift to family or friends | Can be bought as a gift to family or friends | Could be bought as a gift to family or friends |
| Any Other Theme | N/A | N/A | N/A |
