RESEARCH PRODUCT 1 Dior Mascara | RESEARCH PRODUCT 2 Live Hair dye  | MY PRODUCT Monster Energy  | |
| UNDERSTANDING SELF | making your eyes pop out to people and so you can feel better and begin to understand your true identity | change the colour of you hair to get a true feeling of yourself and what suits you and what your feeling like yourself in. | feel more energised to be able to-do things you wouldn’t and find out your true capability and fully get to grips on what you are like. |
| ENJOYMENT | Enjoy putting on the mascara and seeing the difference it makes to your eyes once in. | Enjoy dying your hair and the enjoyment and anticipation of the colour being on your head and what you’ll look like with a different colour in your hair. | enjoy drinking this drink and getting energised throughout the day due to the intensity of the drink. |
| ESCAPISM | escape your daily looks and leave the idea of eyes and around your eyes not being good enough | escaping the idea of being like everyone else and becoming more so yourself and separating from the ideas of what peoples hair should look like by adding a new colour to ones life. | escape boring days and add some energy to make your day less boring and more thrilling everyday |
| KNOWLEDGE ABOUT THE WORLD | the knowledge that people around the world someone around the world would also have the same product as you the only question is where in the world. | knowing that people around the world could dye their hair with that exact product and the same colour at the exact same time as them. | knowing that the design of this monster can comes from the festival day of the dead therefore they might go to somewhere which celebrates it to get a better understanding of this festival. |
| SELF CONFIDENCE, SELF ESTEEM | make you feel better about your appearence in general as you can alter it to become / feel like a different person | make you feel better about yourself as you feel more like yourself witch your hair having been dyed a different colour. | mkaes you feel more confident in exams and before work due to the idea of being energised and being awake and actively ready for the exam. |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | create a better relationship with you and your friends as you can become closer with them (male friends) and with female friends you can connect to them with the idea that they also wear mascara too. | creates a stronger relationship with your friends as you’re feeling more like yourself and therefore you don’t have to act different around them. | you can strengthen relationship with both family and friends as you are more energised and feeling less down during the day. |
| ANY OTHER CATEGORY OR THEME |
