Quantitative-  Number based approach e.g audience stats

Qualitative – an individual interpretative approach considering why audiences consume or engage, uses a word based approach.

Quantitative: The product is targeted at women around the age of 12 and upwards who belong to a wide range of classes. Members who do not fit this criteria may also purchase the fragrance however is not as common.

Qualitative- The Aspirer- Motivated by esteem/status needs