| research product one- FOUNDATION | research product two- PURFUME | my product SHOES | |
| understanding self | MAKING YOUR SKIN LOOK FRESH AND SMOOTH. | MAKE YOU SMELL NICE AND FEEEL GOOD. | TO GO WITH ANY OUTFIT AND STURDY. |
| enjoyment | MAKES YOUR SKIN LOOK PERFECT THEREFORE MAKES YOU HAPPY | KNOWING PEOPLE WILL KNOW HOW GOOD YOU SMELL | KNOWING YOUR SHOES LOOK GOOD WITH YOUR OUTFIT. |
| escapism | NOT HAVING YOUR REAL SKIN SHOW WHICH YOU MAY BE INSECURE ABOUT | HAVING PEOPLE BELIEVE YOU ALWAYS SMELL LIKE THAT. | N/A |
| knowledge about the world | WHERE PEOPLE HAVE WORN THESE SHOES TOO | ||
| self- confidence self esteem | MAKES YOU FEEL LIKE HOW THE DOMINANT SIGNIFIER LOOKS, FRESH AND CONFIDENT. | KNOWING YOU SMELL GOOD WOULD GIVE YOU A BOOST OF CONFIDENCE | SHOES ARE CLEAN AND LOOK GOOD MAKES YOU FEEL MORE CONFIDENT IN THE WAY YOU LOOK. |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | You could show the product to others you know and they might recognise the celebrity on it and you could talk about it. | RECOMMEND TO FAMIL AND FRIENDS. | THE POPULARITY OF THE SHOE WILL ALLOW YOU TO RELATE TO OTHER PEOPLES EXPERINECE WITH THE SHOE |
| ANY OTHER CATEGORY OR THEME | EXPENSIVE PRODUCT SHOWS YO CARE ABOUT YOUR SKIN. |
