| Calvin Klein fragrance | TAGHeuer watch | Superdrug blossom body spray |
| understanding self | makes you smell nice/ makes you more attractive | makes you look more wealthy, sophisticated. handsome | makes you smell young and floral |
| enjoyment | gets you attention/ attracted to. Smell nice | | you smell nice, product lasts long so you don’t need to be paranoid of smelling bad |
| escapism | hides smelling bad | shows your wealth | hides smelling bad |
| knowledge about the world | model is confident and attractive, persuading you that you too will be attractive and persuasive. | people are driven/ attracted by money/ showy things. | |
| self confidence | you can feel more confident/ gain compliments | make you feel more attractive, exclusive, proud. | gain compliments on your smell, |
| strengthen connections with family/friends | can be given as a gift, makes people enjoy being around you | | |
| any other category or theme | | shows hierarchy | |
Just another Hautlieu Creative site
