| INVICTUS AFTERSHAVE | ROLEX | SEKONDA WATCH |
| UNDERSTANDING SELF | Helps you discover what you would like to smell like | Helps you discover what jewellery you would want to wear | Helps you discover what jewellery you would want to wear |
| ENJOYMENT | You have a nice aroma which you and other people can enjoy. | You can read the time and see a beautiful bit of machinery. | You can read the time and see a beautiful bit of machinery. |
| ESCAPISM | Helps you escape being smelly. | N/A | N/A |
| KNOWLEDGE ABOUT THE WORLD | N/A | N/A | N/A |
| SELF CONFIDENCE | Confident about his smell, attracts people. | Confident about the smartness of the watch and proud of what he’s wearing. | Confident about the smartness of the watch and proud of what he’s wearing. |
| STRENGHTEN CONNECTION OF FAMILY AND FRIENDS | can be bought as a gift to strengthen the relationship. | can be bought as a gift to strengthen the relationship. | can be bought as a gift to strengthen the relationship. |
| ANY OTHER THEME | N/A | N/A | N/A |
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