| RESEARCH PRODUCT 1 (NAME) | RESEARCH PRODUCT 2 (NAME) | MY PRODUCT | |
| UNDERSTANDING SELF | audience can be wild and free like the model bold lipstick makes | audience can be confident like the model | promotes confidence |
| ENJOYMENT | model is smiling- you will feel happy and confident within yourself if you buy this product | model looks high class and her makeup is perfect. she looks classy because of her makeup | happy eye- smiling (although it’s only a picture of her eye) |
| ESCAPISM | ‘wild’- free also enjoys herself | discovering self and escaping normal life to feel confident and sexy with the eye makeup- enjoys it because she feels confident | captioned with something relating to escapism |
| KNOWLEDGE ABOUT THE WORLD | |||
| SELF CONFIDENCE, SELF ESTEEM | ‘wild to the max’, pretty, bright eyes | clear skin, | clear skin, photoshopped, bright eyes |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | intimate- the camera is close to her face independent- she’s on her own | the model looks like she has a family as she is dressed and made-up in a elegant and classy way | |
| ANY OTHER CATEGORY OR THEME |
Product 1:
Product 2:
