| RESEARCH PRODUCT 1 (eternity calvin klein) | RESEARCH PRODUCT 2 (dyson vacuum) | MY PRODUCT (sunglasses) | |
| UNDERSTANDING SELF | a fragrance that attracts woman | a vacuum that sucks but in a good way | protects your eyes from the sun |
| ENJOYMENT | receive compliments on your good smell | you can feel happy after your house is clean | typically worn when going out |
| ESCAPISM | hides your body odour | hides dirt which you may of felt trapped in | gives you better vision on a sunny day |
| KNOWLEDGE ABOUT THE WORLD | stereotype that woman will be instantly attracted to you | ||
| SELF CONFIDENCE, SELF ESTEEM | you can feel confident about your good smell | the hoover makes you feel confident and boosts your self – esteem due to how clean your house is | can make you feel more confident about your looks |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | can be given as a present to friends or family | can make your family and friends come round more often because of the clean house | could be given as a present to family or friends |
| ANY OTHER CATEGORY OR THEME |
