| RESEARCH PRODUCT 1 – RAZORS | RESEARCH PRODUCT 2 -HAIR GEL/WAX | MY PRODUCT – AFTERSHAVE |
| UNDERSTANDING SELF | Choose how you want to look | Choose how you want to look | Choose how you want to smell |
| ENJOYMENT | | | Typically worn when going out |
| ESCAPISM | | | |
| KNOWLEDGE OF THE WORLD | | | |
| SELF CONFIDENCE/ESTEEM | Choose how you want your beard or if you don’t want one | Can style your hair however you want | Makes you smell nice 🙂 |
| STRENGTHEN CONNECTIONS WITH FAMILY & FRIENDS | | | |
| ANY OTHER CATEGORY | Can be cheap or expensive depending on which you want to buy – all audiences | Typically cheap, more people buying | Can be very expensive – materialism |
Just another Hautlieu Creative site
