| RESEARCH PRODUCT 1 (Coca cola) | RESEARCH PRODUCT 1 (Maybelline) | MY PRODUCT (Cera Ve) | |
| UNDERSTANDING SELF | How the lipstick will help you feel better about yourself and being a party person | Being known as a person who takes care of their skin well | |
| ENJOYMENT | Looks appealing and tastes good | Look good on a night out | Having a good routine |
| ESCAPISM | Able to relax and become someone else whilst drinking it | Feel like a different person with makeup on | Escape to a fluffy world |
| KNOWLEDGE ABOUT THE WORLD | See 1000’s of names some of which you may have never heard | How to improve skincare | |
| SELF CONFIDENCE, SELF ESTEEM | Having a bottle with your own name own would feel cool | Gives self-confidence as you can look prettier | People might like you better if you look presentable |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | You can buy a bottle for a friend/ family member | Could buy it as a gift or feel more able to spend time on a night out with friends | Family/ friends will give compliments |
| ANY OTHER CATEGORY OR THEME |
