By taking time out of your day to care for yourself, you take a break from distractions and learn to accept your identity.
By taking long, peaceful drives, the car may help you get to grips with your purpose in life. It also might be a useful mode of transportation that can take you to therapy, where you can actually begin to understand yourself.
ENJOYMENT
The product feels great on your skin and makes you feel great internally as well. You feel a sense of self-love, as you know that you are caring for yourself in the best possible way.
A new flashy car no doubt brings its owner enjoyment. It also helps its owner travel to places which they may gain enjoyment.
ESCAPISM
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Car adverts often show people alone driving in deserted area’s. This appeals to ‘The Struggler’ who wants to escape.
KNOWLEDGE ABOUT THE WORLD
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The car allows you to travel to new places and gain new knowledge about the world.
SELF CONFIDENCE, SELF ESTEEM
CeraVe helps your skin glow and look younger, which improves your self-esteem, helping you feel great about yourself both physically and mentally.
A new car may improve your self-esteem because it makes you feel as though you’ve achieved something important in life.
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS
Due to your skin feeling great you may be more likely to have the confidence to put yourself ou there in social situations and make more friends.
A new car may allow you more freedom to go out and socialise with family and friends.
At the same time Paul Lazarfeld recognised that a simple, linear model may not be sufficiently complex to understanding the relationship between message sent > message received. As such, in 1948 he developed the Two Step Flow model of communication, which took account of the way in which mediated messages are not directly injected into the audience
