| RESEARCH PRODUCT 1 (Maybelline lash sensational) | RESEARCH PRODUCT 2 (YSL foundation) | MY PRODUCT (Chanel no.5 perfume) | |
| Understanding self | Makes your eyelashes stand out, you can wear it anywhere | Hides acne and pores and makes your skin look good | Makes you smell good, can wear anywhere and anytime |
| Enjoyment | makes your eyes stand out and eyelashes long | wearing it whilst going out to boost confidence | |
| Escapism | The smell of the perfume makes you feel luxurious | ||
| Knowledge about the world | The models eyelashes look | The model on the advert looks confident | |
| self-confidence, self esteem | Hides blemishes and makes you feel confident | You smell good all the time knowing you are wearing expensive perfume | |
| strengthen connections with family and/or friends | Feel confident whilst taking photos with your friends | female family members can borrow it sometimes | |
| any other category |
