| Gucci Rush | Nivea Anti – Age cream | Maybelline fit me concealer |
Understanding self | Go to fragrance, of which can be purchased time and time again | Self care, look after skin | Makeup skill, preferences with your appearence |
Enjoyment | Receive compliments on the fragrant smell, affordable but luxury | Feel confident, noticeable beauty | Confidence, easily applicable |
Escapism | Creating an aroma around you of which smells of this luxurious fragrance | Hide true body development, preventing older features appearing | Hiding insecurities |
Knowledge about the world | Floral fragrant, exotic taste in fragrance | n/a | n/a |
Self confidence, self esteem | smell nice, give confidence | Remove wrinkles, make you look younger | hide insecurities, fresh look |
Strengthen connections with family, friends | Present for family/ friends – positive reactions | n/a | n/a |
Any other category or theme | n/a | n/a | n/a |
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