| research product one ( chanel perfume) | research product two ( mascara) | my product ( dior perfume) | |
| UNDERSTANDING SELF | smelling nice at all times, having a scent to rely on and a signature scent. | part of your makeup routine | smelling nice at all times, having a scent to rely on and a signature scent. |
| ENJOYMENT | receiving compliments. | satisfying when applying | receiving compliments. |
| ESCAPISM | scent could take you back to a moment, place or time. | looking bold. | scent could take you back to a moment, place or time. |
| KNOWLEDGE ABOUT THE WORLD | flavours you’ve never smelt before. | models from around the world promoting the product and seeing more of their country in the advert. | flavours you’ve never smelt before. |
| SELF CONFIDENCE, SELF-ESTEEM | helps your appearance. confidence in yourself knowing you smell good . | feel pretty. | helps your appearance. confidence in yourself knowing you smell good . |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | potential gifts for family and friends. | doing your friends makeup. | potential gifts for family and friends. |
| ANY OTHER CATAGORY OR THEME | – | – | – |
