| research product 1 (body spray) | research product 2 (lipstick) | my product (mascara) | |
| understanding self | Knowing that you smell nice | Part of makeup routine | Part of your routine for makeup |
| enjoyment | People telling you that you smell nice | Having noticeable and bold lips | The satisfaction of having nice lashes |
| escapism | Could remind you of events | Reminds you of your mum using it when you were young | Looking bold |
| knowledge about the world | Different smells that you don’t recognise | Famous people have worn the same lipstick | Models around the world promote the product |
| self confidence/esteem | The knowledge of smelling nice can make you feel good | Can make you feel good that one of your facial features stand out | Feel good about yourself |
| strengthen connections with friends/family | Could share with family or friends or buy them it as a present | Could give as a gift | Letting your friends use it or using it with them |
| any other category or theme | – | – | – |
