| research product one (mascara) | research product two (lip balm) | my product (perfume) | |
| understanding self | part of your makeup routine | self care. | smelling nice at all times, having a scent to rely on and a signature scent. |
| enjoyment | satisfying when applying. | freshly balmed lips instead of dry cracked lips. | receiving compliments. |
| escapism | looking bold. | could have used it when you were younger and reminded you of that time. | scent could take you back to a moment, place or time. |
| knowledge about the world | models from around the world promoting the product and seeing more of their country in the advert. | can be made in a country you haven’t heard of. | flavours you’ve never smelt before. |
| self confidence, self esteem | feel pretty. | having soft lips instead of chapped helps your appearance. | confidence in yourself knowing you smell good . |
| strengthen connections with friends or family | doing your friends makeup. | could be getting questions on the product so they ask you to buy for them for certain occasions. | potential gifts for family and friends. |
| any other category or theme | – | – | – |
