| RESEARCH PRODUCT 1 (Foundation) | RESEARCH PRODUCT 2 (Highlighter) | MY PRODUCT (Lipgloss) | |
| UNDERSTANDING SELF | |||
| ENJOYMENT | Can find your perfect shade as they have a large range of colours. | ||
| ESCAPISM | |||
| KNOWLEDGE ABOUT THE WORLD | |||
| SELF CONFIDENCE, SELF ESTEEM | Buyer will feel more confident and have a good self esteem. | Model looks confident and glowy. Makes them want to buy the product and feel more confident. | |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | Has different shades so everyone can get one. | Product comes with a few different colours, can share with family depending on their preference | |
| ANY OTHER CATEGORY OR THEME |
