| RESEARCH PRODUCT 1 Gillette Razors | RESEARCH PRODUCT 2 Aftershave | MY PRODUCT Deodorant | |
| UNDERSTANDING SELF | lets you choose how you want to look for other people. | Choose how you want to smell. | Choose if you want to smell. |
| ENJOYMENT | N/A | Typically worn when going out. | Allows you to sweat less. |
| ESCAPISM | N/A | N/A | N/A |
| KNOWLEDGE ABOUT THE WORLD | N/A | N/A | N/A |
| SELF CONFIDENCE, SELF ESTEEM | Shaving your beard or moustache to make yourself look different which could give more confidence. | to make yourself smell nice for other people, which could boost your confidence. | Helps you not to smell bad and sweat. Makes you smell better. |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | N/A | N/A | N/A |
| ANY OTHER CATEGORY OR THEME | Could have a modest price range. | Can be quite expensive. | fairly cheap. |
