Who? – Dyson

Says what? – if you buy the new Dyson hoover it will make your house spotless and do a good job

Channel – This advert was featured on a billboard located in the UK

To whom? – This advert would be targeted at any adult who see the billboard and that are in the need of a new hoover, most likely a parent with enough money.

With what effect? – This advert would make the customer want to purchase the hoover in order to have a clean house or building.