The most famous incident often cited as an example for the hypodermic needle model was the 1938 broadcast of The War of the Worlds and the subsequent reaction of widespread panic among its American mass audience.

hypodermic needle theory (my product)

WHO – _______

SAYS WHAT – strong and rough

CHANNEL – a magazine advert

TO WHOM – adults 16- 50

WITH WHAT EFFECT – to increase sales

product – deodorant

ideal endorser – Bear Grylls