Hypodermic model (passive consumption of media)

Harold Laswell wrote “Propaganda Technique in the world” in 1927. which highlighted the brew of ‘subtle poison, which industrious men injected into the veins of a staggering people

For example buy lynx:

who – Sold to men.

Says what – Do you want to smell good?,

Channel – Shown on tv or media, and shown with bright lights to make it appear more presentable and premium.

To Whom – Men.

With what effect – To smell good, get people to buy more and familiarise people with the product.