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Who – Audi
Says what – You should buy an electric car that isn’t even available yet to look cool and help protect the environment
Channel – Poster
To Whom – Male customers aged 25+
With what effect – To sell more products
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Who – Coca Cola
Says what – To be cool and trendy, and to have a chance to win a gift card worth $2,500, you should drink diet coke like Taylor Swift
Channel – Poster
To whom – Possibly anyone able to read
With what effect – To sell more products
MY PRODUCT
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Who – Molton Brown London
Says What – If you want to feel and smell clean, use this body wash
Channel – Poster
To Whom – Boys/Men aged 10+
With What Effect – To sell more products
As my product is unisex, it wouldn’t really matter who I chose to promote it. Although, having someone who has an established reputation with a large audience, such as Chris Hemsworth would be my personal choice.