Audience Theory

Who – Audi

Says what – You should buy an electric car that isn’t even available yet to look cool and help protect the environment

Channel – Poster

To Whom – Male customers aged 25+

With what effect – To sell more products

How to write an advertisement: A Guide for Students and Teachers

Who – Coca Cola

Says what – To be cool and trendy, and to have a chance to win a gift card worth $2,500, you should drink diet coke like Taylor Swift

Channel – Poster

To whom – Possibly anyone able to read

With what effect – To sell more products

MY PRODUCT

Molton Brown Samphire Body Wash | ModeSens

Who – Molton Brown London

Says What – If you want to feel and smell clean, use this body wash

Channel – Poster

To Whom – Boys/Men aged 10+

With What Effect – To sell more products

As my product is unisex, it wouldn’t really matter who I chose to promote it. Although, having someone who has an established reputation with a large audience, such as Chris Hemsworth would be my personal choice.

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