Who (Sender) – Chanel

Says what (Message) – when selling to white straight men the male model is seen as an aspirational figure (“I want to be him”). When selling to straight women and gay men the male model is seen as a potential partner (the model has sex appeal). When selling to non-white straight men, the male model is seen as less of an aspirational figure, because they can’t relate to him as well.

Channel (Medium) – magazine.

To whom (Reciever) – straight, white men + wives & girlfriends

With what effect (Feedback) – Chanel is one of the leading fragrances in the world. Their brand is extremely well known and in the years 2015-2020, they led all fragrance companies in sales.