Notes:

-The Hypodermic model: Telling someone to do something and they listen through media.

-Passive Consumption: The idea of people being drip fed an idea or belief to slowly change someone’s view on a subject over time through media.

-Simple linear process: Harold Laswell’s idea of the linear model of communication.
->WHO > SAYS WHAT > THROUGH WHAT CHANNEL > TO WHOM > TO WHAT EFFECT.

–Two-Step Flow: – The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.

–Active consumption: The idea that people engage with the media, causing them to purchase the product