Hypodermic Needle–  used to disseminate propaganda via popular forms of media

Hypodermic model– Passive consumption , used in ww2 to manipulate the masses through the media to justify the govs actions

Who?– Dyson

Says what?– If you buy Dyson hairdryers, you will be trendy and have nice hair

Channel-This ad was featured inside of a women’s gossip magazine

To whom?– This ad would be targeted at the same demographic that read women’s magazines

With what effect?-This add would generally make the viewer want to buy a dyson hairdryer in hopes that they can be cool and have nice hair.

Who?-Gucci

Says what?-Women will come running if you wear this aftershave

Channel-Ad would be an advert during the broadcast of a UFC fight

To whom?-Targeted at males 16yr-45yr olds

With what effect?-This add would ideally convince the viewer that if you buy this aftershave then more women will be attracted to you if you wear it.

My product- Gucci Aftershave

Ideal endorser- Travis Scott