Textual analysis– brand (Killian) iconic sign of perfume, flowers and marshmallows.

Semiotic analysis- dominant signifier is also the iconic sign which is the perfume product itself. A symbolic sign could be the colour pink and marshmallows which gives a sweet and girly connotation which promotes the brand for women.

Representation analysis- reactionary representation for a women’s perfume. It is lying on a nest of petals to represent the romance and softness of the perfume and it is also surrounded by marshmallows and vanilla flowers which is a sweet scent and typically “girly”, connotating that if you use this product this is how you will be perceived. The petals show that the consumer will attract romance and maybe chivalry into their lives. The top of the lid and engraving is gold and that represents the expense and and a sense of sophistication that someone will possess if they buy this product.

Textual Analysis- brand (Chanel) iconic sign of perfume and ants.

Semiotic analysis- dominant signifier is also an iconic sign which is the perfume product itself. The picture also shows a trail of ants running towards the perfume. A symbolic sign could be the colour pink which gives a “girly” connotation promoting the brand for women.

Representation analysis– reactionary representation for a women’s perfume because it uses the colour pink which is seen as a female dominant colour. The perfume has been given the allusion of looking like a syrup like honey which gives the effect of a heavily sweet scent. the ants can be seen running towards the perfume which shows the strong attraction the perfume holds, making the consumer feel powerful and in control.

Textual analysis-Brand (Miss Dior )- iconic sign of perfume and a woman.

Semiotic analysis– Dominant signifier is a woman behind the perfume to show the hierarchy of what the audience should be focusing on. The symbolic sign of the bow in her hair and the bow around the bottle lid gives the impression that women who use this product will become like her (sexy, confident, maybe have the desired body type)_. The name of the brand is “Miss Dior” which roughly translates from French into English meaning “Miss Golden” giving the indexical sign that this perfume is associated with wealth.

Representation- reactionary representation for a women’s perfume as it uses the colour pink which connotates as a female dominant colour. It also uses a woman’s half naked top body to appeal to sexual attraction; women wanting to be considered or feel sexy. It also shows her as vulnerable which is a negative stereotype of femininity.

Textual analysis- brand (Jasmin Noir) iconic sign of woman and a lion.

Semiotic Analysis- Dominant signifier is a woman holding a huge version of the perfume to show the purpose of the advert. It also shows the significance of the perfume and its importance in a woman’s life. The perfume was placed in front of the woman’s breasts in a seductive manner to draw the attention of the viewer to the perfume. The iconic sign of a lion which is a dangerous, beautiful and rare animal gives the impression that women who use this product are bold and one of a kind, maybe wild and unattainable too. (sexy, and confident)

Representation- reactionary representation for a women’s perfume as it uses a woman with no clothing on which encourages the objectification of women and also appeals the male gaze; that women exist for male pleasure. It shows the illusion of “beauty and the beast” connotation that this perfume will attract a masculine man which encourages toxic masculinity and a negative stereotype of men. It also shows her as vulnerable which is a negative stereotype of femininity.