Image 1 (Clear):
Textual Analysis
Ronaldo the celebrity is in the advertisement and so is the shampoo bottle. The bright colours (gold) suggests that he is important.
Semiotic Analysis
The dominant signifier is Ronaldo the footballer and there is anchorage in the image to provide context of what the product itself does “Removes dandruff and Styling residue”. He also creates an ideology by pointing to his head that using that shampoo will make you smart in some way.
Representation Analysis
This advertisement would be a reactionary representation as it is seen as normal for celebrities to sell themselves. This could be seen as a counter-type as he is not accompanied by a woman in this advert which would be seen as stereotypical.
Image 2 (Nivea):
Textual Analysis
With the denotation of this you can see that there is a man and a woman in the shower and they are naked, both seem to be smiling and enjoying themselves. And the brand name is Nivea.
Semiotic Analysis
The code of the product is that you will be happy if and with someone if you use this product maybe even suggesting that you will be with a woman. And the signifier of the object is shampoo bottle.
Representation Analysis
Through the process of signification you can see that the product has been scaled down the anchorage with the text would be “What men want” causing Voyeurism towards the heterosexual male. You could see this advertisement as patriarchy
Image 3 (Aveeno):
Textual Analysis
They are saying that now it is “Healthy to wash your hair everyday” as if it wasn’t before hand. Which could be creating a myth. They also use harmonizing colours such as green.
Semiotic Analysis
You start to see a paradigm with the advertising of hair products. This can be seen as radical as people might not believe the fact that there hair was no healthy before.
Representation Analysis
This pictures that provide anchorage may be misrepresenting reality. The industry also seems to be a hegemony of woman as it is dominated by them.