| Male Gaze | the idea of how men view, sexualise and objectify women |
| Voyeurism | getting sexual pleasure from watching others when they are naked or engaged in sexual activity |
| Patriarchy | a system of society in which men hold the power and women are a small part |
| Positive and Negative Stereotypes | traits and characteristics, good and bad, attributed to certain social groups and to its individual members |
| Counter-Types | a positive stereotype that emphasizes the positive traits and characteristics about a person |
| Misrepresentation | |
| Selective Representation | only representing some events, based on importance and viewer preference |
| Dominant Ideology | the ideas and attitudes of the highest class in a society |
| Constructed Reality | |
| Hegemony | leadership or dominance by one social group over others |
| Audience Positioning | how an audience responds to specific media |
| Fluidity of Identity | being able to change how you see yourself, the world, and your actions |
| Constructed Identity | |
| Negotiated Identity | |
| Collective Identity | how people place themselves within certain categories such as race, gender or nationality |
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