Male Gaze- The act of depicting women and the world, from a straight (heterosexual) male perspective that sexualises women for the pleasure of the heterosexual male viewer.

Voyeurism-An interest in observing unsuspecting people while they undress, are naked, or engage in sexual activities. The interest is typically more in the act of watching, rather than in the person being watched.

Patriarchy-a social system in which the male gender hold primary power and predominate in roles of political leadership, moral authority, social privilege and control of property.

Positive Stereotype– refers to a subjectively favourable belief held about a social group. Some popular examples of positive stereotypes can be Asians with better math ability or African Americans with greater athletic ability.

Negative stereotype-a stereotype that describes the undesirable, objectionable, or unacceptable qualities and characteristics of members of a particular group or social category.

Counter-Type-a positive stereotype that emphasizes the positive features about a person. An example of a countertype is that all woman are nurturing.

Misrepresentation-an inaccurate statement of a material fact made by one party which affects the other party’s decision in agreeing to a contract. If discovered, the contract can be declared void.

Selective representation– is only showing some events, not all, sometimes chosen based on importance or viewer preference.

Dominant ideology– the attitudes, beliefs, values, and morals shared by the majority of the people in a given society.

Constructed reality– when people and groups interact in a social system create concepts or mental representations of each other’s actions.

Hegemony- Perceived process by which certain values and ways of thought promulgated through the mass media become dominant in society.