Feminist theory that the perspective of a typical heterosexual man considered as embodied in the audience or intended audience for films and other visual media, characterized by a tendency to objectify or sexualize women,
Voyeurism
Obtaining sexual pleasure from watching others in a sexual way.
Patriarchy
Society in which men are dominant and hold power that women don’t.
Positive stereotype
Subjectively favourable belief held about a social group.
Negative stereotype
Subjectively unfavourable belief held about a social group.
Counter-Types
A contrast to a stereotype.
Misinterpretation
False understanding of someone or something.
Selective representation
Only showing some events/conflicts.
Dominant ideology
The attitudes, beliefs, values, and morals shared by the majority of the people in a given society.
Constructed reality
The process of people developing ideas and beliefs about themselves
Hegemony
Dominance or leadership of one specific group.
Audience positioning
How a certain type of audience might react to certain ideas or values.
Fluidity of identity
Having the ability to change how you see yourself or the world.
Constructed identity
To create identity of society and create specific ideas.
Negotiated identity
To come to an agreement to target the audience in the interaction.
