key terms around representation

  1. Male gaze – the perspective of a notionally typical heterosexual man considered as embodied in the audience or intended audience for films and other visual media, characterized by a tendency to objectify or sexualize women.
  2. Voyeurism –  an interest in observing unsuspecting people while they undress, are naked, or engage in sexual activities.
  3. Patriarchy – a system of society or government in which men hold the power and women are largely excluded from it.
  4. Positive and negative stereotypes – a positive stereotype refers to a subjectively favourable belief held about a social group. A negative stereotype represent negative expectations about the out-group.
  5. Counter-types –  a positive stereotype and emphasizes the positive features about a person.
  6. Misrepresentation – the action or offence of giving a false or misleading account of the nature of something.
  7. Selective representation – when some groups of people are represented more in government than others. 
  8. Dominant ideology – denotes the attitudes, beliefs, values, and morals shared by the majority of the people in a given society.
  9. Constructed reality – that people shape their experiences through social interaction.
  10. Hegemony – leadership or dominance, especially by one state or social group over others.
  11. Audience positioning – the techniques used by the creator of a text to try to get the audience to understand the ideology of the text.
  12. Fluidity of identity – having the ability to change how you see yourself, the world, and your actions.
  13. Constructed identity – when you have developed a clear and unique view of yourself and your identity.
  14. Negotiated identity – when people reach agreements of “who is who” in their relationships.
  15. Collective identity – the shared sense of belonging to a group.

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