The male gaze– Is an objectification of women. The ‘gaze’ is looked at as sexualising women and objectifying them and empowering men, not just in video games but in general media platforms. The game makers use women more as a sexual object used for appeal unlike male characters who are built to have a personality, talents and appropriate outfits. Women’s representation in games focuses more on their boobs and butt and outfit than their object which is to win the game.

Voyeurism– The practice of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.

Patriarchy– system of society or government in which the father or eldest male is head of the family and descent is reckoned through the male line.

Positive and negative stereotypes– When positive stereotypes are expressed or simply believed as true about a group and its members, positive stereotypes can be related to a number negative consequences for targets’ emotional and psychological states, their performance-based behaviours, and others’ judgments of them. When positive stereotypes are expressed or simply believed as true about a group and its members, positive stereotypes can be related to a number negative consequences for targets’ emotional and psychological states, their performance-based behaviours, and others’ judgments of them.

Counter-types– a positive stereotype and emphasizes the positive features about a person. An example of a countertype is that all religious people are kind.

Misrepresentation– A misrepresentation is a false statement of a material fact made by one party which affects the other party’s decision in agreeing to a contract. If the misrepresentation is discovered, the contract can be declared void and, depending on the situation, the adversely impacted party may seek damages.

Selective representation- selective representation is when some groups of people are represented more in government than others. In the extreme case, selective representation can mean that whole groups of people are made ineligible to vote; in the US women could not vote before 1920, for example.

Dominant ideology– The ideas, attitudes, values, beliefs, and culture of the ruling class in a society; usually also the function of these in validating the current issues/ status quo.

Constructed reality– Sociologists generally accept that reality is different for each individual. The term social construction of reality refers to the theory that the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.

Hegemony– Sociologists generally accept that reality is different for each individual. The term social construction of reality refers to the theory that the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.

Audience positioning– Audience positioning refers to the techniques used by the creator of a text to try to get the audience to understand the ideology of the text.

Fluidity of identity:

Constructed identity

Negotiated identity

Collective identity