Representation :
| Male Gaze | Feminist ideology that women are objectified and represented as sexual beings in visual media for the satisfaction of the heterosexual male viewer. |
| Voyeurism | Gaining sexual pleasure from watching others engaging in sexual activity. |
| Patriarchy | Society dominated by male power. |
| Positive and negative stereotypes | A positive stereotype is a favourable attribute or belief around a certain social group. A negative stereotype is a non-favourable belief regarding a social group. |
| Counter-types | A representation that counteracts or contrasts to the ‘social norm’ or stereotype. |
| Misrepresentation | Giving out or presenting false information about someone or something. Representing someone in a way that goes against their identity. |
| Selective representation | Deciding what to share/ only representing certain events. |
| Dominant ideology | The belief’s, morals and idea’s shared by the majority of people in society. |
| Constructed reality | The way people present themselves is constructed by our life experiences and our interactions with others. Also, the way in which the media presents something as reality. |
| Hegemony | Leadership and dominance. |
| Audience positioning | The way in which a media text is constructed to manipulate the audiences point of view. |
Identity :
| Fluidity of identity | The idea that identity is always changing and developing. |
| Constructed identity | The idea that identity is something that is personally contructed. |
| Negotiated identity | The ‘middle ground’, where personal identity meets constructed identity to meet personal expectation and others. |
| Collective identity | The different identity groups in society. |